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The denim apparels consumes a lot of electricity, water and synthetic dyes and chemicals whereas in contrast, the handloom Denim is easy to produce, has no chemicals as we use natural indigo dyes and very less water as compared to industrial Denim fabric. Also, the fabric is much superior in terms of softness and is gentle to the skin.
Since the dyeing process is carried out using natural materials it is recommended to not soak the fabric before washing. The best alternative is to wash with soap nuts in room temperature water. The second preferred way to wash is to rinse in water with a few drops of liquid detergent
Slow fashion is a mindset that aims to reduce consumption and overproduction while encouraging a minimalist wardrobe of long-lasting apparel.
Shibori is a Japanese manual resist dyeing technique used on textiles to create patterns that spread unevenly across the fabric. The resulting patterns are often emblematic of Japan’s appreciation of the beauty of imperfection– known locally as wabi sabi – and are prized for their individuality and arresting beauty.
Care instructions can usually be found on the product’s care label or on the product page itself. We recommend following the provided guidelines to ensure the longevity and quality of your items.
The organic cotton with a fairtrade supply chain which is handspun on solar powered handlooms in rural areas supporting the local artisans and creating a circular economy all contributes to the mission of Assi as a sustainable brand.
Whether you're a trendsetter, a minimalist, or an adventurer at heart, Mixtas has something for everyone. Our diverse range of styles caters to various personas.