Welcome to Assi Handloom!

Your privacy is of paramount importance to Us (“Assi Handloom, India”), and this Privacy Policy is designed to clearly outline how Assi Handloom, India, collects, uses, and safeguards Your personal information when You engage with our services. Whether you’re browsing our website, making a purchase, or interacting with our customer service, we are fully committed to the confidentiality and protection of Your data.

This policy also informs you of your privacy rights and explains how applicable data protection laws, including but not limited to the General Data Protection Regulation (GDPR) 2018, the Indian Digital Personal Data Protection Act (DPDPA) 2023, the California Privacy Rights Act (CPRA) 2020, and other relevant regulations, safeguard those rights. By accessing our website, providing Your personal information, or utilizing our products and services, You explicitly agree to be bound by this Privacy Policy, along with our terms and conditions.

At Assi Handloom, we recognize the trust you place in us, and we are dedicated to upholding that trust by adhering to the highest standards of data protection and privacy. We employ reasonable security measures and comply with all relevant legal requirements to ensure that Your personal information is processed lawfully, fairly, and transparently. Our commitment to privacy extends to ensuring that Your data is securely handled in compliance not just with the local laws but also the international and jurisdictional laws, thus providing You with a seamless and secure experience with our brand.

Assi Handloom, named after the revered Assi River in Varanasi, is a visionary brand dedicated to preserving and promoting traditional handloom craftsmanship. Our founder’s deep connection to the river inspires not only the name of our brand but also our commitment to contributing to its revival and sustainability. Do refer to our Brand Ideology for more information about our brand.

Assi Handloom (“Assi Handloom, India”) specializes in creating exquisite handwoven garments using natural fibres such as khadi, linen, and other self-woven fabrics. Our products are a celebration of India’s rich textile heritage, crafted with care by skilled artisans who use time-honored techniques passed down through generations. We take pride in our eco-friendly approach, utilizing natural dyes and sustainable materials that honor both the environment and the artisans who create these beautiful textiles.

As a proprietary business, Assi Handloom caters to a discerning clientele who appreciate the artistry and sustainability of handloom products. Our collection includes a range of retail clothing, each piece a testament to the elegance and durability of handwoven fabrics. By choosing Assi Handloom, you are not only supporting traditional craftsmanship but also contributing to a broader mission of environmental stewardship and cultural preservation.

Assi Handloom, India, processes your personal data based on several lawful grounds as outlined by applicable Data Protection Laws, including the Digital Personal Data Protection Act, 2023 (DPDPA) and other relevant jurisdictional legislation. These grounds ensure that we handle your information transparently, responsibly, and in compliance with legal requirements.

We are authorized to process your personal data based on one or more of the following lawful bases:

• Explicit Consent: You have given us clear and informed consent to process your personal data for specific purposes. Your consent may be withdrawn at any time, and we will respect your decision by ceasing further processing based on that consent.
• Contractual Necessity: The processing of your personal data is necessary to fulfill our contractual obligations with you or to take steps to enter into a contract with you. This includes providing you with the services or products you have requested.
• Legal Compliance: We may process your personal data to comply with legal obligations imposed on us. This ensures that we adhere to relevant laws and regulations, including those related to financial reporting, legal disputes, or regulatory requirements.
• Legitimate Interests: The processing is necessary for pursuing our legitimate interests, provided these interests do not override your rights and freedoms. This may include:
  o Providing and managing our services effectively and efficiently; o Ensuring the security and integrity of our business operations;
  o Investigating and resolving complaints or issues raised by customers;
  o Improving and developing our services to better meet customer needs;
  o Keeping you informed about products and services relevant to you, unless you have opted out of receiving such communications.
• Accountability and Transparency: Assi Handloom, India is committed to upholding accountability and transparency in how we handle your personal data. We take our responsibilities seriously and have implemented measures to ensure compliance with the DPDPA and other relevant data protection laws. This includes: Data Protection Officer (DPO): We have appointed a Data Protection Officer to oversee our compliance with data protection laws and to handle any inquiries you may have about your personal data.
  
  • Data Protection Impact Assessments (DPIAs): We conduct regular DPIAs to evaluate and mitigate any risks associated with the processing of your personal data.
  • Training and Awareness: Our staff receive ongoing training on data protection and privacy practices to ensure they understand their responsibilities and the importance of safeguarding your personal information.
  • Documentation and Records: We maintain comprehensive records of our data processing activities, including the purposes of processing and the measures in place to protect your personal data.
  • Review and Audit: We periodically review and audit our data protection practices to ensure they remain effective and in compliance with the applicable laws.
  
  For any questions or concerns regarding this Privacy Notice or how we handle your personal data, please contact our Data Protection Officer at dpo@assi-handloom.com. Or support@assi-handloom.com .

At Assi Handloom, India, we process your personal data for various purposes, ensuring compliance with applicable data protection laws, including the Digital Personal Data Protection Act, 2023 (DPDPA) and the General Data Protection Regulation (GDPR). Below is a detailed overview of how we use your information and the corresponding legal bases:

• Automatic Collection: Usage Data is automatically gathered when You interact with our services. This data helps us understand how You engage with our platform, enhancing Your shopping experience and allowing us to tailor our offerings to better suit Your preferences.
• Types of Information Collected: This may include details such as Your Device’s Internet Protocol (IP) address, browser type and version, pages You visit on our site, the date and time of Your visits, time spent on each page, unique device identifiers, and other diagnostic information. This information assists us in ensuring that our website functions smoothly and efficiently.
• Mobile Device Data: When accessing our services via a mobile device, we may collect additional information, such as the type of mobile device You use, Your device’s unique identifier, the IP address of Your mobile device, Your mobile operating system, the type of mobile browser You use, and other diagnostic data. This helps us optimize our website for various mobile platforms and improve Your shopping experience on-the-go.
• Browser Data: We may also gather information that Your browser automatically sends when You visit our website or use our mobile application. This can include details such as referral sources and site usage patterns, which helps us understand how You interact with our retail offerings.

This data collection is vital for monitoring and enhancing the functionality of our services, ensuring a seamless shopping experience, and addressing any issues that may arise. It also allows us to offer personalized recommendations and improve our product offerings based on Your preferences and browsing behavior.

When You visit our website, Assi Handloom may collect certain information to enhance Your shopping experience and ensure that our services meet Your needs. With Your consent, we may gather:

• Location Information: Details about Your geographic location to provide location-based services, such as showing nearby store locations or special offers available in Your area.
• Industry Information: Information about the type of retail sector or market You are interested in, which helps us understand Your preferences and tailor our product offerings to better suit Your needs.
• Specific Requirements: Insights into any particular needs or preferences You have regarding our handloom products, allowing us to customize our recommendations and ensure that our offerings match Your expectations.

This collected data is used to enhance the features of our website, personalize Your shopping experience, and improve the overall quality of our services. The information may be stored on our servers or those of our service providers, or it may be kept on Your device, depending on the nature of the data and how it is used.

Our goal is to use this information to provide You with a seamless and personalized shopping experience, ensuring that our handloom products and services are aligned with Your preferences and requirements.

At Assi Handloom, we value Your privacy and are committed to using Your PERSONAL DATA in ways that enhance Your experience and ensure the smooth operation of our services. Here’s how we may employ Your data:

• Service Delivery and Maintenance: We use Your PERSONAL DATA to provide, maintain, and improve our SERVICE, including tracking and analyzing usage patterns to optimize performance and resolve any issues.
• Contractual Obligations: Your PERSONAL DATA is essential for fulfilling our contractual commitments related to HANDLOOM PRODUCTS, ITEMS, or SERVICES that You purchase through our WEBSITE or other channels. This includes processing transactions and managing customer relations effectively.
• Communication: We may contact You through various communication channels—such as email, phone, SMS, or other electronic means—to provide updates, share important information, and address any security concerns related to our PRODUCTS and SERVICES.
• Marketing and Offers: To keep You informed about relevant news, special promotions, and updates on similar PRODUCTS and SERVICES we offer, provided You have not opted out of such communications. This helps us tailor our marketing efforts to Your interests and preferences.
• Request and Query Management: We utilize Your data to handle and respond to any requests, queries, or issues You raise regarding our PRODUCTS or SERVICES, ensuring prompt and effective resolution.
• Business Transactions and Transfers: In the event of BUSINESS TRANSFERS, such as mergers, acquisitions, or restructuring, Your PERSONAL DATA may be part of the assets involved. We handle such transfers with strict adherence to privacy standards.
• Data Analysis and Improvement: We analyze usage data to identify trends, assess the effectiveness of our promotional campaigns, and enhance our SERVICE and CUSTOMER EXPERIENCE. This includes making data-driven decisions to continuously improve our offerings.
• Regulatory Compliance: We process PERSONAL DATA to comply with regulatory requirements, including conducting Know Your Customer (KYC) procedures as mandated by law to prevent fraud and ensure transparency.

We may disclose Your PERSONAL DATA in the following circumstances:

• With SERVICE PROVIDERS: We collaborate with third-party SERVICE PROVIDERS to support various aspects of our SERVICE, including performance analysis, identity verification, and customer support. These providers are bound by contractual agreements to safeguard Your data.
• Business Transactions: During negotiations or execution of BUSINESS TRANSFERS, Your data may be shared or transferred as part of the assets involved in mergers, sales, or acquisitions.
• With AFFILIATES: We may share Your data with AFFILIATES such as our parent company, subsidiaries, or joint venture partners. These AFFILIATES are required to uphold the same privacy standards as outlined in our policy.
• With Business Partners: We may disclose Your data to BUSINESS PARTNERS for the purpose of offering new PRODUCTS, SERVICES, or special promotions, ensuring that these partners adhere to our privacy practices.
• With Other USERS: When You interact in public areas of our WEBSITE or through social media platforms, Your information may be visible to other USERS and potentially shared beyond our site.
• With Your Consent: Any other disclosures of Your PERSONAL DATA will occur only with Your explicit CONSENT, ensuring transparency and control over how Your data is used.

Our commitment to handling Your PERSONAL DATA responsibly is reflected in these practices, aligning with data protection regulations and ensuring that Your privacy is upheld.

Your data, including PERSONAL DATA, may be transferred to countries outside the EU, such as to our parent company in India, for purposes outlined in this Privacy Notice.

By providing Your consent, You acknowledge that these countries might have data protection laws that are different and potentially less stringent than those in the EU. Consequently, Your PERSONAL DATA could be subject to local legal requirements, which may include disclosure to governmental bodies, regulatory agencies, or other entities in response to legal processes.

To safeguard Your data, we and our authorized third parties will enforce robust CONTRACTUAL OBLIGATIONS, ensuring that any transfer of Your PERSONAL DATA adheres to EU standards. We may also require the recipients to subscribe to international frameworks designed to facilitate secure data sharing. When transferring data, we will only send it to countries recognized for offering adequate protection or where You have given explicit consent.

In instances where data transfers are mandated by law, we will implement comprehensive safeguards to ensure that Your PERSONAL DATA remains adequately protected throughout the transfer process.

To enhance Your experience on our Website, Assi Handloom may employ various tracking technologies and Cookies. These tools help us monitor activity, store information, and improve our offerings. Below are the details of the tracking technologies we plan to use:

• Cookies: Cookies are small data files placed on Your DEVICE by our Website. They enable us to remember Your preferences and activity. You can configure Your browser to refuse all Cookies or to notify You when a Cookie is sent. However, refusing Cookies may limit Your access to certain features of our SERVICE. If Your browser accepts Cookies, our Website may utilize them to enhance functionality.
• Flash Cookies: Also known as Local Shared Objects, Flash Cookies store information about Your preferences or activities on our SERVICE. Unlike Browser Cookies, Flash Cookies are managed through different settings, which may not be as easily accessible or modifiable.
• Web Beacons: These are small electronic files included in our SERVICE and email communications (sometimes referred to as clear gifs, pixel tags, or single-pixel gifs). Web Beacons allow us to count visits to specific pages, track email open rates, and gather other related statistics to analyze the effectiveness of our content and maintain system integrity. 

Types of Cookies We Use

We utilize both Session and Persistent Cookies for various purposes:

We may employ these tracking technologies to ensure a seamless and customized experience on our Website, improve functionality, and provide insights into user behavior. If You have any questions or concerns about our use of Cookies or other tracking technologies, please feel free to contact us at support@assi-handloom.com.

Assi Handloom, India, is committed to retaining Your Personal Data only for the period necessary to fulfill the purposes outlined in this Privacy Policy. Here’s how we manage data retention:

1. Purpose-Driven Retention: We will keep Your Personal Data only as long as needed to achieve the purposes specified in this Privacy Policy. This includes fulfilling our contractual obligations, resolving any disputes, and adhering to our legal commitments.
2. Legal and Regulatory Compliance: We may retain Your Personal Data to comply with legal obligations, such as regulatory requirements or statutory mandates. This ensures that we are aligned with applicable laws and can address any legal matters effectively.
3. Internal Analysis: Usage Data, which helps us understand how our SERVICE is used, is retained for internal analysis. This data is typically kept for a shorter duration unless it is necessary to maintain or enhance our SERVICE’s security or functionality, or if we are legally required to keep it for extended periods.
4. Deletion Process: After a period of two years, we initiate the process of deleting Your Personal Data from across our systems, unless a longer retention period is mandated by law or required by Assi Handlooms’ internal policies.

By adhering to these practices, we aim to safeguard Your information while ensuring compliance with relevant regulations and continuous improvement of our SERVICE. If you have any questions or need further clarification on our data retention practices, please reach out to us

Your PERSONAL DATA may be processed and stored at our operational offices and other locations involved in the DATA PROCESSING activities. This means that your information could be transferred to our parent company in India or stored on servers located outside your state, province, country, or other governmental jurisdictions, where DATA PROTECTION LAWS may differ from those in your region.

By agreeing to this Privacy Policy and providing your information, you consent to the transfer and processing of your PERSONAL DATA as described.

Assi Handloom, India, is committed to ensuring that your data is handled securely and in compliance with this Privacy Policy. We will implement all necessary measures to safeguard your information and ensure that any transfer of your PERSONAL DATA to other organizations or countries is conducted under strict controls. These controls include ensuring adequate protection of your data and personal information in line with relevant DATA PROTECTION STANDARDS.

Business Transactions: In the event of a BUSINESS TRANSFER, such as a merger, acquisition, or sale of assets, or , or if Assi Handloom, India transitions from a proprietorship to a private limited company, your PERSONAL DATA may be transferred to new entities. We will notify you prior to any transfer of your PERSONAL DATA, ensuring you are aware of and understand the new Privacy Policy that will apply.

Law Enforcement: The Company may be obligated to disclose your PERSONAL DATA in response to lawful requests by public authorities, such as courts or government agencies. This disclosure will occur when mandated by law or as part of legal proceedings.

Other Legal Requirements: The Company may disclose your PERSONAL DATA when we believe, in good faith, that such disclosure is necessary to:

• Comply with Legal Obligations: To fulfill our legal duties under applicable laws.
• Protect and Defend Company Rights: To safeguard the rights and property of Assi Handloom, India.
• Prevent or Investigate Wrongdoing: To address potential misconduct related to our services.
• Ensure User and Public Safety: To protect the safety of our service users and the public.
• Mitigate Legal Liability: To shield against potential legal liabilities.

In all cases, we will strive to handle your PERSONAL DATA with the utmost care and in compliance with this Privacy Policy.

Ensuring the safety of Your PERSONAL DATA is a fundamental concern for Us at Assi Handloom, India. While we strive to implement and maintain robust security measures aligned with industry standards to protect Your PERSONAL DATA, please be aware that no method of transmission over the Internet or electronic storage is entirely immune to risk.

We may employ various SECURITY TECHNOLOGIES and PROTOCOLS to safeguard Your data, including ENCRYPTION, secure access controls, and regular security assessments. These measures are designed to protect Your information from unauthorized access, alteration, disclosure, or destruction.

As a RETAIL HANDLOOM BRAND, we handle SENSITIVE PERSONAL INFORMATION related to Your transactions, preferences, and interactions with our products and services. This includes PERSONAL INFORMATION collected during your purchase process, CUSTOMER SERVICE interactions, and MARKETING COMMUNICATIONS. We continuously evaluate and enhance our security practices to ensure that Your data is protected during its transmission and storage within our systems.

Despite our commitment to maintaining the highest security standards, it’s important for You to be aware of potential risks when sharing PERSONAL INFORMATION online. We encourage You to take appropriate precautions and be cautious when communicating PERSONAL DATA via electronic channels.

We prioritize Your control over the communications and services You receive from us. To give You more control, we offer the option to opt out of receiving any of our services or non-essential communications, such as promotional or marketing-related messages.

After setting up an account, if You wish to remove Your contact information from our mailing lists or discontinue any of our services, please use the “unsubscribe” link provided in our emails. Additionally, we provide a dedicated “Opt-Out” or “Do Not Sell My Personal Information” page where You can manage Your preferences directly. You can access and complete this form here.

Your privacy and choice are important to us, and we strive to ensure that Your personal information is managed according to Your preferences.

Under the Digital Personal Data Protection Act (DPDPA) and the General Data Protection Regulation (GDPR), you have specific rights concerning your personal data:

• Transparency: You have the right to be informed about how your personal data is processed. This includes understanding the purposes of processing, the types of data collected, the recipients of your data, retention periods, sources of data, and whether automated decision-making or profiling is used, along with the logic, significance, and anticipated outcomes of such processing.
• Objection: You may object to the processing of your personal data for specific purposes. You have the right to request that we cease processing your data if it is not necessary for the purposes for which it was collected or if you object to its use.
• Automated Decisions: You have the right not to be subject to decisions based solely on automated processing, including profiling, unless such decisions are necessary for the performance of a contract, are authorized by law, or are based on your explicit consent. If automated decisions are made, appropriate safeguards must be in place.
• Data Portability: You have the right to request a copy of your personal data in a structured, commonly used, and machine-readable format. You may also request that we transfer this data to another data controller where technically feasible and legally required.
• Withdrawal of Consent: You have the right to withdraw any consent previously given for processing your personal data at any time. Withdrawal of consent does not affect the legality of processing based on consent before its withdrawal.
• Marketing Preferences: You can request to opt out of receiving marketing communications at any time. We will comply with your request promptly and ensure you are not contacted for promotional purposes.
• Access and Correction: You have the right to access your personal data (known as a “data subject access request”) to verify its accuracy and lawfulness. You also have the right to request corrections to any incomplete or inaccurate data we hold about you.
• Erasure: You can request the deletion of your personal data if it is no longer necessary for the purposes for which it was collected, if you withdraw your consent, or if you object to its processing. We will comply with such requests unless we are required to retain the data for legal reasons.

To exercise these rights, please submit a written request to us. We aim to respond within one month of receiving your request, in accordance with the DPDPA and GDPR. There may be no charge for processing your request unless it is excessive or manifestly unfounded.

For any inquiries or to exercise your rights, contact us at privacy@assi-handloom.com.  To protect your privacy and ensure the security of your personal data, we may need to verify your identity before processing your request.

We have designated a Data Protection Officer (DPO) to ensure adherence to this Privacy Notice and manage data protection matters. Should you have any questions regarding this Privacy Notice or our handling of your personal data, please reach out to our DPO at privacy@assi-handloom.com  for assistance.

To deliver precise and efficient service for your inquiries, we request specific details through our Opt-Out form. This form collects both personally identifiable information and technical parameters necessary for filtering and processing your request. While all the rights outlined in this Privacy Notice and under applicable Data Protection Laws apply to the information collected via this form, please be aware that these rights are pertinent to the Personal Data of users. While Assi Handloom strives to safeguard all collected data, we emphasize the importance of understanding both your rights and our obligations as specified by Data Protection Laws.

We may periodically update our Privacy Policy to reflect changes in our practices or legal requirements. Any revisions will be posted on this page with the updated “Last updated” date. We will notify you of significant changes through email or a prominent notice on our website before they take effect. We encourage you to review our Privacy Policy regularly to stay informed about how we protect your data. Changes are effective immediately upon posting on this page.

If you have any questions or concerns regarding your Personal Data or this Privacy Policy, please contact us at privacy@assi-handloom.com.  For opt-outs or to exercise your rights under Data Protection Laws, please complete and submit the relevant form available here. We are committed to addressing your inquiries promptly and will inform you of any delays in resolution.